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, this is a viable idea or not. >> the first thing you need to do is realize all your passion and energy has made you start on day one of faith-based enterprise. even though you think it's a rationale business, on day one, all you have is your passion. and your job is to turn that faith, that is your assumptions, about everything you think you would believe about customers and markets and pricing into facts and we kind of now say there are no facts inside your building or office, so get the heck outside. and the whole idea is, we believe you need to get outside your office and test some of your key assumptions about your business. >> yeah. i always talk about this. don't get tunnel vision. you and your husband or wife or your senior managers or co-founder, you have one idea. you don't know if that's going to really fly when you get out your doors. what problem you're solving. that's a great way to frame what you're doing. >> right. so most start-ups are either solving problems or solving -- or fulfilling needs. and so while you will have a strong belief about yes, of course, people have this problem,
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